Posted by: Peter Hall
Courtney Solomon, owner of After Dark Films and sayer/doer of stupid things, needs to open up his knowledge basket to the IFC Films release platform.
When the ADF Horrorfest started three years ago it was hard to hide the hope one had for a once a year event designed to bring the horror festival experience to the non-festival crowd. Then the ‘fest’ actually arrived and all the noble(?) intentions were for naught. It was a financial fumble the first year out. Turns out the only people who appreciate the highs and lows of festival horror are the people who go to horror festivals. Whodathunk? Plus it doesn’t help that the ADF lineup was less the highs and more the lows. Year after year this axiom proved truer, the ‘festival’ picked up lamer and lamer titles and locked in narrower and narrower clients who were suckered in to exhibiting said pseudo-fest. This past January I would have had to drive for over an hour to catch a glimpse of any of ADF’s 2009 titles. I don’t even have to get off the couch to catch IFC’s Midnight Movies.
Essentially both IFC and ADF attempted the same thing, but only one of them got it right. While ADF was busy giving niche release to justifiably unreleased titles, IFC’s talent scouts signed up genuine festival buzzers and have given them simultaneous release to both brick and mortar and home theaters alike. With an expected roster of 30 titles in 2009, I predict that IFC is going to put the final nail in the casket of ADF’s horrorfest within a year- two tops. That or After Dark is going to have to ape the format (I sense a FEARnet collaboration in the future?). Even if they do, however, I wouldn’t call it a comeback. IFC’s acquisition’s department game is just too good.
I already gave a brief overview of the lineup to come, but now that I’ve had a chance to sit down with a few more of the titles my assumptions have only been reaffirmed. Unfortunately this post has been neglected on the site and some of these titles may no longer be available through IFC OnDemand.