No one on the internet understands why on July 7th the Sci-Fi channel will be renamed SyFy. I point out that no one on the Internet understands because no one in the real world gives a damn, which is why this re-branding is foolish beyond the telling of it.
Personally I don’t care what they call the channel. Rename it the Heartbreaking Network of Staggering Genius, it’s still a vortex of shit (I can’t stop watching). At least with the Wii Nintendo coined a new word. Not only is SyFy how an illiterate child would spell the genre, but it also should be phonetically pronounced SeeFee. Hell, even the unfinished sentence copy on the new website smacks (intentionally?) of incomplete thought, amazing considering this change has been in the works for a while now. Upon first reading about it a few months ago I assumed the attempt at proprietary trademarking was too sardonic to ever see the cathode light of a geek basement.
It’s an embarrassing, futile turn for the network, in and of itself an impressive undertaking considering no one thought the outlet could fall farther away from its mission statement than airing prime time professional wrestling. I wasn’t before, but starting July 7th I’ll be embarrassed to watch MEGA SHARK VERSUS GIANT OCTOPUS.