Scott Weinberg, horror regular of Cinematical and contributor to God knows how many other sites, has upped a lengthy chat with Hatchet director Adam Green regarding the current trends of horror and the long awaited September 7th theatrical push of the aforementioned slasher throwback by none other than champions Anchor Bay. Reading through it, I couldn’t help but chuckle over the vast difference between Green and Eli Roth and the fact that, unless I’m missing something, Hatchet isn’t nearly as anticipated as Green seems to think.
Remember when Roth wrote on his MySpace page begging people to go see Hostel II during its second weekend? The man may not have been down on both knees, but the desperation was palpable. He addressed horror fans directly, well, the ones who read MySpace at least, and pleaded they go see his film.
Green, on the other hand, talks about the merits of his film with such brooding confidence that one can’t help but want to see it. After reading the interview, bank on seeing it opening day, but that was a logical course of action for me, someone who watches all these flicks regardless, before ever reading anything Green had to say about Hatchet. I gave the flick shit for its poster way back when – I still don’t have any love for the tag line – but other than that, I really haven’t been hearing any ‘buzz’ surrounding Hatchet.
Sure, there were news bits here and there about its battle with the MPAA over an NC-17, but other than that no electric air has yet to tingle this skin. So, really just how accurate is this quote from Green:
"Everyone in Hollywood is watching Hatchet to see what it does. The suits are all floored that this little movie actually has NO real marketing dollars behind it — yet everyone knows about it. They’re all scratching their heads and trying to figure out how we have so much buzz- with no money to buy that buzz.
They’ll be in their Monday morning meetings looking at their slate of 10 million dollar PG-13 remakes and 30 million dollar marketing campaigns and saying "oh sh*t." They’ve declared R-rated original horror dead. Maybe we’ll show them differently?"
Really? My apologies if I am completely wrong on this front, but is Hatchet really being talked about by anyone more than enthusiasts? Is its success really more of a crucial release than Halloween? And a week later, no less? Are any suits other than those who bank rolled the film worried about its release? I’m doubtful.
But, this is how the hype machine works, no? Like flecks of fish food in a 30 gallon tank, insignificant posts like this dedicated to small time movies crop up across the intertubes and all of a sudden there is the appearance of some kind of feeding frenzy; an impression of hype. I’m sorry, but Hatchet is no Kiss Kiss, Bang Bang that everyone was openly falling in love with despite the fact that so few could even see it theatrically. It’s not even an AICN step-child like Cabin Fever was.
I want Hatchet to succeed. I wager it’ll be worth my money, but I am downright allergic to the idea that Hollywood is on the edge of their seats waiting to see the mid-day numbers roll in. Eyes will be glued to Rob Zombie’s numbers for the week prior and they’ll be crunching the percentage drop the week of Hatchet’s release, but unless I am completely oblivious to popular opinion, I don’t think anyone but a fistful of suits (and Adam Green) are expecting anything but a child’s handful of numbers to come back from the thimbleful of fans who even know what Hatchet is.
But what do I know, I suck the heads off fish!