It is this Hostel II poster – and this poster alone – that has convinced me studio horror has no future. It may not be dead in the sense that blood and synaptic nerve firings keep it physically animated and profitable, but it is as dead as any other junkie unable to kick its self destructive ways: Futureless without a hope – nay, care – for redemption whose classification as living is a mere matter of technicalities.
I realize this isn’t going to be the One Sheet you see in your local cinema. It is the "international" poster, so chances are you’ll only ever see this on a computer monitor, but the fact that it exists is what pisses me off in the first place. Not the image itself, but the obvious thought process behind its creation.
We get it, Eli. You’re soooo gross. We’re all soooo offended by the things you dare put in a movie. Your films are soooo edgy that an indistinguishable close up of split flesh – any flesh – is the only visual that can truly convey your art.
Gods forbid you should put an actual character on your poster. Or, perhaps more accurately, Gods forbid you should put a character actually worth a damn in one of your movies.
I used to love you, Eli. I bought this site in dedication to your declaration on the Cabin Fever commentary track. And now you’ve gone and made a complete liar out of me. All you’ve done with this marketing ploy is cemented the fact that gore has defeated story and character. The shock has slain the art of shocking.
The chicken is eating the egg.