You may not know production house The Asylum intimately, but I guarantee you’ve seen at least one of their DVD covers and thought to yourself, "Man, that is such a rip-off of [insert studio movie name]".

Well, Scott Weinberg, who fills the horror seat at Cinematical, one of my favorite film blogs, had a friendly chat recently with David Michael Latt, who happens to be head of The Asylum.  It is a fascinating and funny read with insight as to how the company views themselves, especially since Scott had a list of ‘piggy-back’ films ready to rattle off with questions as to what was the motivation behind each production:

Scott: You got a little cleverer after the apefest. Sony released The Exorcism of Emily Rose theatrically in September of 2005. But the DVD hit on December 20th. About a month later we noticed a coincidentally similar DVD called Exorcism: The Possession of Gail Bowers gracing the shelves. Did you find it difficult to get the words "exorcism" and "possession" into one movie title?

David: It fit very nicely, thank you.

The Asylum Website*
Cinematical Interview

*Scott missed the fact that The Asylum’s website also seems to piggy-back off of sections of Sci-Fi’s site.